Youngblood Mineral Cosmetics joins the fight against breast cancer with a new limited-edition Lipgloss Pink Hope is a delicate, glistening pink with conditioning botanicals and vitamin E to moisturize, hydrate and protect lips. The personal story of Youngblood’s founder and President, Pauline Youngblood Soli, was the inspiration behind the product. Its sweet shine was also modeled after her signature Youngblood Lipstick shade.
In 2009, Pauline was diagnosed with breast cancer, and underwent surgery and radiation treatments. Early detection was the key to her recovery; happily, she is now cancer-free. “Now, more than ever, I’m careful about everything in my life. Not just what I put in my body, but what I put on my body,” Pauline explained. “Just like all of our products, Pink Hope is safe, natural and paraben-free.”
Youngblood is donating a portion of all sales of its Pink Hope Lipgloss to the National Breast Cancer Foundation (NBCF). This non-profit organisation increases awareness through education, funds free mammograms for women who otherwise cannot afford them, and supports research programs in leading facilities across the U.S.
“With approximately one in eight women being diagnosed with breast cancer, Pink Hope is symbolic of my wish for a cure,” Pauline explained.
Pauline added: “Making women beautiful during a difficult time inspires me, and hopefully others. Our Lipgloss is an affordable luxury that actually makes a difference. It really is guilt-free shopping!”